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MEET THE TEAM MEMBERS SUPPORTING CANADA’S BEST MORTGAGE BROKERS NETWORK.
W. Mark SQUIRE
President & Chief Operating Officer
Mark Squire is the President & Chief Operating Officer of Verico Financial Group Inc.
Mark started his career in the financial industry 30 years ago at CIBC where he spent 18 years working in different roles with the organization, from branch manager to community manager in the retail markets sector.
In 2008 Mark Squire joined National Bank of Canada an held the role of Assistant Vice President for Mortgage Broker Services. He directed a national sales force supporting the growth strategies for the bank. Mark played a pivotal role in implementing major changes within the NBC mortgage services including the broker rewards program and the replacement of volume bonus with efficiency bonus program for brokers. In 2017 National Bank made a decision to change how they originated business through the broker channel, at that time Mark was approached to join Manulife Bank.
At Manulife, Mark held the role of Head of Mortgage Services with the mandate to help them launch into the broker market. With a select group of sales people that he brought with him from National Bank and the Manulife existing sales force they were quickly able to increase market share from low 20’s to the current 10thposition.
Mark has recently held the position of Senior Vice President Private Label at Paradigm Quest. In this role Mark was responsible for eleven different brands with the mandate to re-establish a relationship and grow the private label volumes
Mark participated on several boards throughout his career including the Corporation Board of Cambridge Memorial Hospital and Executive Committee – Treasurer of the United Way of Cambridge and North Dumfries. Mark participated on the Lender-Advisory Committee at Mortgage Professionals Canada.
Mark is committed to continuing to support, grow and help reshape this mortgage industry as it continues to evolve and change.
SENIOR VICE PRESIDENT, CORPORATE RELATIONS
Jared Dreyer has been a mortgage broker for 25 years and is committed to the industry and supporting the success of VERICO mortgage brokers in his current role as VERICO Vice President, Corporate Relations.
Prior to joining VERICO Canada, Jared operated Dreyer Group Mortgages, a proud member of the VERICO Network since inception on Aug 1, 2005.
Jared has been recognized as an industry award winner with various industry partners and within the VERICO network for business growth and total production.
Jared is a staunch believer in giving back to the industry and has volunteered over the past eight years as director of provincial and national mortgage associations. Jared has served as MBABC President and was Chair of Mortgage Professionals Canada for the 2015/ 2016 year.
Pin Luk has been a part of the VERICO Canada head office team since 2011.
She joined the company as a Marketing Manager and is currently the VP of Operations where she is focused on leading the Marketing Communications team and delivering support to the VERICO Sales and Service teams as well as to 200+ VERICO Firms.
Her scope of responsibilities includes marketing, communications and corporate initiatives, supporting technology initiatives, and conference management.
She has extensive experience in supporting large networks and individual businesses having worked at the head office of one of Canada’s largest real estate brands, PwC and Accenture.
Her best work has included assisting VERICO’s win of three CMA Network of the Year awards, surprising a little girl in Manitoba with a VIP trip to Toronto, working with Michael Campbell, the VERICO Economist, and creating unforgettable experiences for VERICO members at conferences and gala dinners.
REGIONAL VICE PRESIDENT,
Martin Marshall has been with VERICO since October of 2008 and currently holds the position of Director-Business Relationships, Eastern Canada.
Mr. Marshall has a long and successful career spanning over 30 years in the mortgage industry, both on the institutional lending side and with one of the industry’s largest National Brands. His vision is simple-to help all VERICO members become more successful through the utilization of the tools, technology and industry experience that VERICO provides its members.
A licensed mortgage broker through FSCO (Financial Services Commission of Ontario) since 2007, Mr. Marshall is highly respected for his expertise in sales, marketing, administration, and credit operations in managerial and executive positions with companies such as Household Finance, National Bank, Household Trust, SunLife Trust, Laurentian Bank and B2B Bank.
Kristy brings a broad and sound knowledge base with experience within various industries; and is distinguished by her passion to help fellow entrepreneurs succeed.
With a successful history of providing the highest level of client satisfaction, Kristy’s strong relationship building is the foundation of everything she does.
Before joining VERICO, Kristy managed and administrated all aspects of a relationship building program; building and nurturing professional relationships with various high-profile stakeholders such as Founders/CEOs, and business/academic community leaders across the Prairies.
With her commitment to exceeding customer expectations and her contagious enthusiasm, Kristy will be a great asset to our organization.
ASSOCIATE VICE PRESIDENT,
BUSINESS & NETWORK DEVELOPMENT
Kate Arviko will play an integral role to support the growth of VERICO. The role will support VERICO licensees to assist them through business planning and various business initiatives, while at the same time, growing the network externally.
Kate started her career in the consumer packaged goods industry as a Market Analyst consulting with Retailers across Canada to help them develop their market share and grow their brands. Her passion for renovating homes led her to the mortgage industry which more aligned with her long term goals.
Kate has worked closely with Verico brokers and agents in the past as she managed VERICO Lifecycle for over four years & then transitioned to SIMPLINSUR, Verico’s source for auxiliary insurance products.