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W. MARK SQUIRE
COO, PRESIDENT
Mark Squire is the COO and President of Verico Financial Group Inc.
Mark started his career in the financial industry 30 years ago at CIBC where he spent 18 years working in different roles with the organization, from branch manager to community manager in the retail markets sector.
In 2008 Mark Squire joined National Bank of Canada an held the role of Assistant Vice President for Mortgage Broker Services. He directed a national sales force supporting the growth strategies for the bank. Mark played a pivotal role in implementing major changes within the NBC mortgage services including the broker rewards program and the replacement of volume bonus with efficiency bonus program for brokers. In 2017 National Bank made a decision to change how they originated business through the broker channel, at that time Mark was approached to join Manulife Bank.
At Manulife, Mark held the role of Head of Mortgage Services with the mandate to help them launch into the broker market. With a select group of sales people that he brought with him from National Bank and the Manulife existing sales force they were quickly able to increase market share from low 20’s to the current 10thposition.
Mark has recently held the position of Senior Vice President Private Label at Paradigm Quest. In this role Mark was responsible for eleven different brands with the mandate to re-establish a relationship and grow the private label volumes
Mark participated on several boards throughout his career including the Corporation Board of Cambridge Memorial Hospital and Executive Committee – Treasurer of the United Way of Cambridge and North Dumfries. Mark participated on the Lender-Advisory Committee at Mortgage Professionals Canada.
Mark is committed to continuing to support, grow and help reshape this mortgage industry as it continues to evolve and change.
JARED DREYER
SENIOR VICE PRESIDENT, CORPORATE RELATIONS
Jared Dreyer has been a mortgage broker for 25 years and is committed to the industry and supporting the success of VERICO mortgage brokers in his current role as VERICO Vice President, Corporate Relations.
Prior to joining VERICO Canada, Jared operated Dreyer Group Mortgages, a proud member of the VERICO Network since inception on Aug 1, 2005.
Jared has been recognized as an industry award winner with various industry partners and within the VERICO network for business growth and total production.
Jared is a staunch believer in giving back to the industry and has volunteered over the past eight years as director of provincial and national mortgage associations. Jared has served as MBABC President and was Chair of Mortgage Professionals Canada for the 2015/ 2016 year.
KATE ARVIKO
ASSOCIATE VICE PRESIDENT, BUSINESS & NETWORK DEVELOPMENT
Kate Arviko started her career in the Consumer Packaged Goods Industry as a Market Analyst working with Canadian Retailers to help them develop their market share & grow their brands. She then transitioned to Consumer Electronics where she managed the online sales and promotions for a Canadian retailer. Her passion for renovating homes led her to the mortgage industry in 2014, which more aligned with her long term goals.
She has held roles on the lender and insurance side of the Mortgage Industry and is currently the AVP of Business and Network Development for VERICO Financial group. In her spare time, Kate runs a DIY & Home maintenance YouTube channel, KDA Designs.
MEET THE SERVICES TEAM
MARTIN MARSHALL
DIRECTOR, BUSINESS RELATIONSHIPS
EASTERN CANADA
Martin Marshall has been with VERICO since October of 2008 and currently holds the position of Director-Business Relationships, Eastern Canada.
Mr. Marshall has a long and successful career spanning over 30 years in the mortgage industry, both on the institutional lending side and with one of the industry’s largest National Brands. His vision is simple-to help all VERICO members become more successful through the utilization of the tools, technology and industry experience that VERICO provides its members.
A licensed mortgage broker through FSCO (Financial Services Commission of Ontario) since 2007, Mr. Marshall is highly respected for his expertise in sales, marketing, administration, and credit operations in managerial and executive positions with companies such as Household Finance, National Bank, Household Trust, SunLife Trust, Laurentian Bank and B2B Bank.
KRISTY-LYNN MAXWELL
DIRECTOR, BUSINESS RELATIONSHIPS
WESTERN CANADA
Kristy brings a broad and sound knowledge base with experience within various industries; and is distinguished by her passion to help fellow entrepreneurs succeed.
With a successful history of providing the highest level of client satisfaction, Kristy’s strong relationship building is the foundation of everything she does.
Before joining VERICO, Kristy managed and administrated all aspects of a relationship building program; building and nurturing professional relationships with various high-profile stakeholders such as Founders/CEOs, and business/academic community leaders across the Prairies.
With her commitment to exceeding customer expectations and her contagious enthusiasm, Kristy will be a great asset to our organization.
YOUR BUSINESS,
YOUR BRAND,
YOUR WAY.
DON’T GET RESTRICTED when running your own business. VERICO fully supports your total branding control.
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