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The Industry’s Best Kept Secret, Revealed

By February 6, 2017 No Comments

Broker-Owner tells all as he opens his own brokerage, VERICO Equity Care Mortgages

Cambridge, ON – Do you ever feel like the big decisions in your career are being made by someone else? To many, starting their own business can be a scary thought. The whole process is overwhelming. Where to even begin?

Jeff Attwooll of Equity Care Mortgages shared with us how he went about making this important change in his career.

Having been an agent for 17 years, Jeff Attwooll knows he has what it takes to succeed as a broker in the Mortgage industry. Having been recognized as a CMP Top 50 Mortgage Broker for the past 7 consecutive years, Attwooll is confident he has the industry experience and the client base necessary to take control of his own business

“I went into Mortgage Brokering inspired by the opportunity to offer a superior experience to my customers,” says the seasoned broker. “Building that relationship of trust with my clients is what set me apart.”

Attwooll realized that his customer relationships were the main force driving the business growth of brokerages he worked for. “In order to protect my career, and in order to protect my client relationships, I chose to be the master of my own destiny,” says an enthusiastic Attwooll.

Starting your own business, however, is no easy feat. If you are anything like Jeff, just the thought of it overwhelms you.

But here’s a secret Jeff is letting you in on.

“I have been a broker with many different brokerages. I started with an independent office, then moved to Mortgage Intelligence, then to Mortgage Centre, then to Dominion Lending Centres, and then to VERICO prior to going on my own.”

“When it came time to open my business, the decision was easy: I knew that VERICO would provide me with the tools I needed to succeed. I had seen it work, first-hand.”

With the support of Barbara Cook, Business Relationship Manager for Eastern Canada, and Martin Marshall, Director of Business Relations for Eastern Canada, Jeff Attwooll was able to set up his own brokerage by the start of 2017.

With the new-found ability to determine how his business will take shape, Attwooll has already taken leaps towards reaching his goals for the year.

“I would like to maintain my volume this year, due to recent changes in mortgage underwriting. In the next 5 years, I will phase out of high volume and offer mentoring and support to 5 top agents.”

What about you? What would you do to grow your own business and brand?

Once you are ready to take that step – do as Jeff did. Contact VERICO right away.


Verico Financial Group is one of Canada’s largest network of independent mortgage brokers comprising of over 200 offices with over 2400 brokers who originate over 13 billion+ dollars in annual loan volume.

VERICO is comprised of the top professional and influential mortgage companies and originators in the country.  Our members are among the ranks of provincial and national mortgage associations, many of whom are regularly interviewed by the media for expert opinions. The VERICO Mortgage Broker Network prides itself on our core pillars of excellence, professionalism and ethical standards; as a result, we have earned a reputation that is coveted in the industry.

For mortgage help, contact a VERICO mortgage advisor near you.

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